Amyism #11

Motivation “People will come to your for the cause, and stay for the leader.”

Amyism #70

Volunteers “No matter what you want from your work a vibrant grassroots program, a big PAC bank account, or victories in the legislature – it all comes from other...

Amyism #44

Motivating Key Contacts “The most common mistake in motivating key contact is thinking that they are similar to the general public, and treating them that way.”

Amyism #66

PAC Objections “Questions or challenges and even sometimes hostility about your PAC are signs of interest. Prepare for the objections. when you hear only the crickets, then you know you’re in trouble.”

Amyism #75

Empowering PAC Recruiters “Your PAC recruiters are asking people for personal money, for a political cause, with no immediate results. That’s why they must become proficient persuaders and master motivators. You can’t achieve that by giving them a...

Amyism #24

Grassroots Program Strategy “There are no accidents. Behind every bad result there is a worse strategy (or none at...