Amyism #75

Empowering PAC Recruiters “Your PAC recruiters are asking people for personal money, for a political cause, with no immediate results. That’s why they must become proficient persuaders and master motivators. You can’t achieve that by giving them a...

Amyism #24

Grassroots Program Strategy “There are no accidents. Behind every bad result there is a worse strategy (or none at...

Amyism #62

Grassroots Tactics “You can have the best advocacy plan for your grassroots volunteers, but if they aren’t persuaded that they need to get off their computers and in front of their legislators, it doesn’t matter. Do your volunteers know why...

Amyism #4

Grassroots Results “If you want to have something you’ve never had, you must be willing to do something you’ve never...

Amyism #36

Government Relations Value “When you relentlessly tout only what your new technology does instead of your insights and strategies, you instantly and unwittingly devalue your contributions to your...

Amyism #63

PAC Objections “There are no new PAC objections known to mankind. the crime is not in the objection, but in us not being prepared to rebut them.”