Amyism #11

Motivation “People will come to your for the cause, and stay for the leader.”

Amyism #4

Grassroots Results “If you want to have something you’ve never had, you must be willing to do something you’ve never...

Amyism #44

Motivating Key Contacts “The most common mistake in motivating key contact is thinking that they are similar to the general public, and treating them that way.”

Amyism #36

Government Relations Value “When you relentlessly tout only what your new technology does instead of your insights and strategies, you instantly and unwittingly devalue your contributions to your...

Amyism #75

Empowering PAC Recruiters “Your PAC recruiters are asking people for personal money, for a political cause, with no immediate results. That’s why they must become proficient persuaders and master motivators. You can’t achieve that by giving them a...

Amyism #63

PAC Objections “There are no new PAC objections known to mankind. the crime is not in the objection, but in us not being prepared to rebut them.”